Logo system, palette, type, and starter applications — built to feel warm and handmade without looking rustic-cliché.
Project brief
Solstice Coffee Co. is a fictional roastery created for this portfolio. Brief: a mark that reads at both a 6ft sign and an 18px favicon, a palette rooted in roast tones rather than the expected forest green, and a small system anyone on staff could apply without a designer on call.
01 — Logo
Mark & wordmark
Minimum clear space = the height of the mark itself, on all sides. Minimum size: 20px.
Don't place on a clashing color background
Don't stretch or distort the mark
Don't drop opacity below full strength
02 — Palette
Roast tones, not forest green
#3B2A20
#C0703F
#8A9B7E
#F6EFE4
03 — Type
Fraunces & IBM Plex Sans
DISPLAY — Fraunces 500
Roasted Tuesdays
SUBHEAD — Fraunces 500 Italic
Small batch, every week
BODY — IBM Plex Sans
Solstice sources direct from three family farms and roasts in-house every Tuesday and Friday, in batches small enough to taste the difference between them.
04 — Applications
Starter kit
SOLSTICE COFFEE CO. 12 MERIDIAN LANE HELLO@SOLSTICE.CO